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Trolley Coins are an ideal way of advertising your company and getting your message across to potential customers. The trolley coin is inserted into a supermarket trolley instead of using a real pound coin, so the user no longer needs to search for a pound coin before they start shopping. Charities are using the trolley coins as a way of fund-raising as they can put the charity logo and message on them and sell them. The trolley coin fits all standard supermarket trollies and usually have company or charity logo on it and can also have contact details such as phone numbers, web site, e-mail address etc. So not only do they serve a purpose for the user they are a great way of advertising.